It is an age-old question to ask ‘why buy gold on Dhanteras?’ – Gold is something that stands as ‘Shubh’ for Indian tradition. Gold is considered as prosperity, fortune, auspicious and the symbol of goddess Laxmi.
However, there are multiple days like Makar Sankranti, Dussehra, Navratri, Gudi Parva, Diwali, Akshaya Tritiya, and Dhanteras are observed as auspicious days in the India festival. Additionally, some people believe that it is a traditional ritual that should be followed from generation to generation.
On this flourishing day, what is the significance of buying gold on Dhanteras? This blog will bring you in depth to the tradition of buying gold coins or gold jewellery on the very first day of Dhanteras.
Dhanteras: The Auspicious Day
Diwali celebrations start with Dhantrayodashi that is known as Dhanteras. It is the festival of luck and wealth. If we break down the word ‘Dhanteras’- Dhan refers to prosperity and ‘teras’ stand as a 13th day.
These fortunate days are celebrated on the 13th day of Krishna Paksha or Trayodashi Tithi in the month of Ashwin.
This 2023, Dhanteras will be celebrated on 10th of November, which is the 13th day of Kartik, as per Hindu calendar. To be more precise, the auspicious time for performing Dhanteras puja will be from 06:19 PM to 08:23 PM on the same day.
This day many worship God Kuber & Goddess Laxmi or Laxmi & Ganesh, or many others worship God Dhanvantari with goddess Laxmi.
Why is it Auspicious to buy Gold on Dhanteras?
Why do you buy gold on the auspicious day Dhanteras? – There are many people who have this question ringing in their heads when it comes to Dhanteras. This is owing to the fact that many people may not know the significance of buying gold on Dhanteras. Hence, let us get to the reason behind this in depth.
Dhanteras is widely regarded as a time when Goddess Lakshmi arrived with wealth and prosperity, It is believed that households welcome Goddess Laxmi and God Kuber or Ganapati Bappa to bless them. In addition to the customary practice of purchasing gold, it is a significant ritual that involves lightning lamps, candles, lights or dia to greet the wealth, and prosperity by buying new gold on Dhanteras.
This ritual serves to commemorate the narrative of Dhanvantari and serves as a symbolic gesture to welcome Goddess Lakshmi into homes. The act of lighting these lamps is perceived as an invitation for her blessings, as it is thought that her presence brings good fortune and prosperity to those who venerate her.
On Dhanteras, 2023, Sawansukha Jewellers will bring to people an exclusive gold coin called ‘Nandi by Sawansukha’ which has Nandi (the Bahan of lord Shiva) engraved on it. Nandi is worshipped as good luck, wealth and success. Bringing a Nandi engraved gold coin home along with lighting lamps, candles on Dhanteras will spread happiness, blessings of wealth and prosperity into your life.
Benefits of Buying Gold On Dhanteras
Indian families believe that gold is one of the metals that can help people in financial crises.
Maybe this is the reason, buying gold and gifting gold to others is believed to be an Indian family legacy that is maintained from generation to generation. Also, it is the cause of the tendency to purchase gold on every occasion.
Dhanteras is one of the festivals where gold stands out as ‘shubh’, ‘wealth’ and ‘luck’. Buying a gold coin on the Dhanteras is considered a significant activity to greet Maa Laxmi at the household or business shop.
You may face the hassle of venturing out the authentic gold coin or gorgeous gold jewellery collection for Dhanteras, don’t worry Sawansukha Jewellers is your solution.
It is a reputable jewellery brand, based in Kolkata. Sawansukha Jewellers wishes that your Dhanteras bring auspicious, wealth, and happiness to your family. So, let’s celebrate together and make joy of this prosperous festive day!