However, there are multiple days like Makar Sankranti, Dussehra, Navratri, Gudi Parva, Diwali, Akshaya Tritiya, and Dhanteras are observed as auspicious days  in the India festival. Additionally, some people believe that it is a traditional ritual that should be followed from generation to generation. 

On this flourishing day, what is the significance of buying gold on Dhanteras? This blog will bring you in depth to the tradition of buying gold coins or gold jewellery on the very first day of Dhanteras.

Dhanteras: The Auspicious Day 

Diwali celebrations start with Dhantrayodashi that is known as Dhanteras. It is the festival of luck and wealth. If we break down the word ‘Dhanteras’- Dhan refers to prosperity and ‘teras’ stand as a 13th day. 

These fortunate days are celebrated on the 13th day of Krishna Paksha or Trayodashi Tithi in the month of Ashwin. 

This 2023, Dhanteras will be celebrated on 10th of November, which is the 13th day of Kartik, as per Hindu calendar. To be more precise, the auspicious time for performing Dhanteras puja will be from 06:19 PM to 08:23 PM on the same day. 

This day many worship God Kuber & Goddess Laxmi or Laxmi & Ganesh, or many others worship God Dhanvantari with goddess Laxmi. 

Why is it Auspicious to buy Gold on Dhanteras?

Why do you buy gold on the auspicious day Dhanteras? – There are many people who have this question ringing in their heads when it comes to Dhanteras. This is owing to the fact that many people may not know the significance of buying gold on Dhanteras. Hence, let us get to the reason behind this in depth. 

Dhanteras is widely regarded as a time when Goddess Lakshmi arrived with wealth and prosperity, It is believed that households welcome Goddess Laxmi and God Kuber or Ganapati Bappa to bless them. In addition to the customary practice of purchasing gold, it is a significant ritual that involves lightning lamps, candles, lights or dia to greet the wealth, and prosperity by buying new gold on Dhanteras. 

This ritual serves to commemorate the narrative of Dhanvantari and serves as a symbolic gesture to welcome Goddess Lakshmi into homes. The act of lighting these lamps is perceived as an invitation for her blessings, as it is thought that her presence brings good fortune and prosperity to those who venerate her. 

On Dhanteras, 2023, Sawansukha Jewellers will bring to people an exclusive gold coin called ‘Nandi by Sawansukha’ which has Nandi (the Bahan of lord Shiva) engraved on it. Nandi is worshipped as good luck, wealth and success. Bringing a Nandi engraved gold coin home along with lighting lamps, candles on Dhanteras will spread happiness, blessings of wealth and prosperity into your life. 

Benefits of Buying Gold On Dhanteras

Indian families believe that gold is one of the metals that can help people in financial crises. 

Maybe this is the reason, buying gold and gifting gold to others is believed to be an Indian family legacy that is maintained from generation to generation. Also, it is the cause of the tendency to purchase gold on every occasion. 

Dhanteras is one of the festivals where gold stands out as ‘shubh’, ‘wealth’ and ‘luck’. Buying a gold coin on the Dhanteras is considered a significant activity to greet Maa Laxmi at the household or business shop. 

Final Words

You may face the hassle of venturing out the authentic gold coin or gorgeous gold jewellery collection for Dhanteras, don’t worry Sawansukha Jewellers is your solution.

It is a reputable jewellery brand, based in Kolkata. Sawansukha Jewellers wishes that your Dhanteras bring auspicious, wealth, and happiness to your family. So, let’s celebrate together and make joy of this prosperous festive day!

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The Diamond Choker, Dainty of All

A gorgeous diamond necklace is a ‘must-have’ in your jewellery box. Our exclusive diamond collective is elegant and versatile enough to grace women of diverse personalities, professions, and cultures. A gorgeous diamond choker is meticulously crafted with the rare cuts of diamonds. It is a masterpiece that passes on the generations as a prized heirloom and will never go out of fashion. 

Festivals with Diamond Delight

Winter brews the mood of festivity. And what can be a better celebration than wearing a gorgeous neckpiece at galas? Create your own aura of elegance, put on your pride, the long necklace with any of your classic, flared gowns or dresses at a cocktail party, and no one but you can steal the show!

A Touch of Diamond, A Brightened Bridal Look!

The wedding is one of the most significant days for Indian women. And to make the day more special and more promising, our master craftsmen use all their precision and love to create the most elegant necklace that brings its own era of timelessness. Its magnificent glory sets the Sawansukha brides apart among others. Be it a heavy work Lehenga, shimmering Ghagra Choli, or a pristine white wedding gown, it exudes your poise and complements the grandeur of your bridal look.

Diamond, The Charm to The Ethnic!

Diamonds, the symbol of elegance, enhance your bold femininity. Want to enjoy family gatherings or traditional rituals with something not so heavy? It’s time you choose the intricate diamond pendants, paired with traditional Anarkali or Silk Sarees in bright shades. A spectacular piece like this, tells the tale of generations as a truly treasured family heirloom.

Diamonds and Formals, Hand in Hand!

Diamonds bangles, with their touch of sophistication and class, glam up your beauty every time you wear them. The exclusive pieces from our collection are so versatile and contemporary that they perfectly match and add grace to your formal outfits as well. Flaunt your beauty at its best with the best of your prized possessions with a gorgeous range of Diamond Bracelets and Bangles.

With a legacy of 250 years, Sawansukha is the other name of complete womanhood. Our exclusive craftsmanship connects generations and adorns the beauty that lies within. We bring you the best because you deserve it.

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Your jewellery box must reflect the charm and beauty of every season and seasonal trend. But how to choose the perfect piece of jewellery that brings out the best of you? Here are some useful ideas to enjoy the season’s mood and the latest trends in jewellery.

Hot Choices in Summer!

The brighter the sun, the more subtle yet elegant jewellery you pick. Choose the sleek diamond tennis bracelets, tops or a light-as-air pendant from our exclusive diamond collective. They would bring that cool breeze to your summer moods.

Grace Your Fall Fashion.

Autumn brings you bright and enthusiastic shades of yellow. Hence, it is high time the west wind refreshes your style, and glam up your pre-winter look with the oversized diamond hoops or minimalistic gold chains from our collection so that you walk in grace with all your high-neck outfits and sophisticated blazers. 

It’s not too chilly outside. You can wholeheartedly cherish all the wedding ceremonies of the season. The intricate designs of the long shoulder-skimming diamond earrings , gold layered necklace and the Albeli collection, inspired by the regality of Rajasthan, bring completion to your wedding look and outshine everything around you.

Embrace the warmth of the season. Explore the Gold choker with intricate Gajra patterns from ‘Sohna’, our alluring gold jewellery collection. Gold necklaces in Nakashi and floral works are some exclusives that you can try to appear in a royal look.

It’s Winter! Let Your Wardrobe Shine! 

It might be cold outside but don’t let that take your warmth away. The heavy, polki studded necklaces from our collection keep your style statement in line with the hottest trend on chilly winter days. To adorn your mood for celebration, pick a bold blue sapphire ring, a close-neck diamond choker or a pair of danglers that will raise your elegance and poise with the much-needed warmth around you.

Viva Magenta, the Pantone colour of 2023, can be combined with our exclusive Jadau or Diamond collection. Just like our priceless pieces, it never fails to embellish your femininity.

Rejoice in Spring, Relish the Style.

It’s spring and love is in the air! And we can’t wait to rejuvenate you with our Gold Bangles of dainty filigree and earrings studded with Rubies that replicate your style statement. With precision, care and love, our excellent craftsmanship will speak for your elegance and grace.

Sawansukha, with its legacy and exclusivity, welcomes and adores every twist and turn that nature takes. Explore the best of our works and enhance your poise and beauty. We’ll remain with you through all the seasons and beyond.

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The elegant design and the sentiment it carries within make it even more precious. Among many in the market, a few pieces of jewellery remain with you as they make you feel beautiful and confident. With a legacy of 250 years, the house of Sawansukha offers exclusive handcrafted pieces that truly excel in their lustre and enhance your beauty every time you choose them.

The Golden Tales

Our exclusivity is our intricate and classy designs that withstand the test of time. Sohna, the enchanting Antique Gold and Yellow Gold Collective weaves the ethereal tales of togetherness. Just like you, you can bring uniqueness to gorgeous, handmade jewellery by customising them with one of the best making charges.

Boldness, The Signature!

The Solar Eclipse, the pride of Sawansukha, is a fascinating fusion of gold white and black diamonds. This piece of art reflects the brilliant aura of the sun and the women. The Khass Anklet meets the timeless poise with the contemporary style. Its floral motifs reestablish the power and individuality of the new-age women.

The Vintage Love

Albeli, the jadau collection is a magnificent ensemble of timeless tradition and trend. The pieces of uncut diamonds with the intricate Meenakari work or the Kundan necklaces precisely embedded with emeralds represent the spirit of the Mughal times. The spectacular pieces from our collection effortlessly bring the brilliance of Rajasthan to your valued possession. The antique grandeur of ‘Albeli’ enhances the beauty and aura of every Indian bride. 

24 Carat Authenticity, Guaranteed!

Our exclusive Diamond collective is the signature of excellence and timelessness. It is versatile in shape and style and showcases both necklaces with heavy and light works that you will fall in love with. You can go for a contemporary necklace, studded with round, princess and pear-cut colourless diamonds is a work of elegance with two opals in the centre and one in the end make it a one of a kind piece. Spice it up with chandelier earrings and a cocktail ring.

The Handcrafted Beauty

The Pacheli bangle of glittering uncut diamonds, the Nath and the Jadau haar spotted with the salient floral motifs and coloured enamel are the ones that add intrinsic value to both your fashion and grace. The varied range of beautiful rings and earrings is there to bring completion to your subtle beauty. 

Our spectacular family heirloom matches the very class and sophistication of your womanhood. Our master artisans spend hours bringing life to the otherwise lifeless stones that in turn, adorn your beauty and tell the tales of timelessness by generations.

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There’s so many options to choose from but you should look for one that sets you apart from the rest. The sparkling jewellery adorned by a bride leaves its permanence as it soon transforms into a treasured family heirloom. It is not limited to bringing all eyes on the bride on her wedding day but also for the future generations to revel in its pride and glory. The ornaments are momentous as they also witness bittersweet moments on her special day.

Our jewellery is meant to elevate a beautiful bride into a head turning gorgeous one. Each handcrafted piece is curated with the regality and attention that it brings to the one wearing it. The uniqueness in your style is valued and thus enhanced with our jewellery. An assortment of Gold, Diamond and Jadau jewellery is offered by us. Whether you prefer a gorgeous Gold set for the special day or Diamonds as your best friend, the options are varied to cater to the various likes of the modern bride.

All the requirements of the modern bride are met here. From necklaces, bangles, maang tikka, kamarbandh, rings, anklets to even earrings. The bride can choose to wear the exclusive craftsmanship in gold, set with precious jewels such as diamonds and rubies, as gold is an indispensable part of every wedding. Or for a more traditional look she can deck herself in the traditional jadau jewellery with polkis, perfect for a stunning attractive look. Diamonds have always been an attraction for every woman. A gorgeous diamond set is the appropriate addition to add just enough dazzle to make you the centre of attention on your special day. If you believe in “less is more”, a simple diamond necklace with matching chandelier earrings and a tennis bracelet will be suitable for you.

With the ever changing world, the need for modernity in the pieces is demanding. But if you find yourself sitting on the fence between choosing contemporary and timeless pieces, look no further. With specialisation in blending traditionality with trend, the jewellery is made keeping in mind the modern bride The definition of the modern bride is refashioned as she not only maintains the old world charm in her jewellery and honours her past but also brings a touch of modernity to honour herself.

The time you take to pick out the perfect ornaments for yourself or your loved one is valued here at Sawansukha and hence the precious gold and jewels are assayed through rigorous quality checks to bring nothing less than the best to you. With a rich heritage of 250 years, we carry on the tradition of manually curating the pieces. Our artisans spend days crafting these pieces so that you can effortlessly be you, be remembered. And when you decide to hand the baton to your next generation, you’ll realise it goes way beyond jewellery, it’s an emotion, a connection. And to honour that our artisans take special care to dedicate the personal touch to let the bride revel in its exclusivity on her wedding day. 

Join the Sawansukha experience and enhance your wedding attire with nothing less than exclusive handcrafted jewellery with us.

It’s not just jewellery, it’s a new age heirloom, it’s Sawansukha.

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Jewellery speaks a language that is merely unspoken. It’s all a matter of how the body communicates with the stones. The way the precious rubies sit so elegantly on the gold reflects the unique identity of Sawansukha among others. Every woman can add personality to her look with these stunning pieces.
Other than jadau, diamonds are another one of our famous buys. The looks of these pieces are simplistic yet magical. Adding just the right amount of “extra”. Diamonds are closely associated with strength and love. Rightfully, both of these are what the Sawansukha woman stands for. One may rock the traditional look in a reception with jewelleries from the diamond collective.

So, light up reception nights with diamond sets that keep you in the spotlight. Let all eyes be on you.
Meenakari is one of the styles that is very elegantly incorporated into our gold and jadau pieces. It embraces tradition at its best. The karigars perfect the sketches after which it is finally brought to life with their exceptional craftsmanship. This style is a classic example of how we glorify tradition and keep culture alive.
 Our many collectives like Sohna, Albeli and the Diamond collective are the embodiment of the tales that traditions tell. Each of them is beautifully unique, telling a story representing culture and its extravagant roots.
Albeli is our exclusive Jadau collection, studded with stones of various shades. There are various pieces available for every occasion to leave a dazzling mark.

Sohna, our gold collection has a huge variety of necklaces, bracelets, earrings as well as rings. All of these hold great cultural heritage and add class to the collection.

Experiment with the Diamond collective that is timeless in nature and makes you look equally timeless.Come experience the magic of Sawansukha’s heritage and be one with it. Let legacy carry on.

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A Diamond Choker for Sangeet
Your sangeet night ought to be a glamorous affair and nothing evokes glamour better than a diamond choker. This stunning piece with emerald detailing can be quite a showstopper no matter how you wear it. Perfect to go with a saree or even an off shoulder gown, a diamond choker can change the look of your wedding function completely.

Layer it Well for Wedding
Layering is always fun, be it in clothing or in jewellery. If you are looking for a classy look for your wedding night, we suggest layering your jewellery to add that extra edge to your look. Not only do you get to look regal on your wedding day but the intricate designs and the handcrafted pieces will become a part of your heirloom.

Bangles Matter
Be it our temple designs, kundan pieces or diamond ones, adding the right bangle to your wedding trousseau is a must to complete your wedding look with finesse and perfection. Be it with a heavy embroidered lehenga or a minimal saree, stunning bangles can enhance your look beautifully.

Beauty Lies in Every Detail
Mathapattis & elaborate nose rings are quite a rage these days and if you have not added them to your bridal trousseau, you are missing out a lot on your style quotient. From elaborate mathapattis to huge nose rings, these simply add a royal touch to your look and most importantly, add structure to your look.

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They say beauty lies in the eyes of the beholder. We say every woman’s beauty lies in her choice of jewellery.  
Ever since childhood, all girls look up to their mothers dressing up and adorning themselves in jewellery. In turn we dream about dressing like her. 

Now, in your days of womanhood, make the best choice for yourself. You deserve to look the best. The modern woman is powerful. She is full of confidence and poise. And she deserves every bit of it.  Our designs are elegant and have a story of their own just like every woman. Our collection in Albeli, Sohna, the diamond collection will help her make a style statement and have all eyes on her. Constantly.   

Our brand has been synonymous with designing intricate pieces for every event, be it weddings and festive occasions or a casual event out with friends. There is something for every event to make your fashion statement.  We at Sawansukha have a range of attractive unisex jewellery as well as chic pieces for men and kids.  We have carried on the heritage of over 250 years and redefined elegance your way. 

Being in the top 5 jewellery gives us immense pleasure and pride to say.

  
Let’s have a look of other brands

  
Tanishq 
A name that is known to every face, they have jewellery for women, men, kids and unisex pieces. Tanishq has been around since 1994 and is a product of the Tata group. They have a huge collection of beautiful and intricate handcrafted jewellery. 

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Joyalukkas 
Founded in 1987, Joyalukkas has over 10 million happy customers, 8000 employees across 11 countries. Their range of uncut diamonds are one of our favourites. 

 
Kalyan 
Started in 1993 in Thrissur, Kerala, Kalyan has spread into India and the Gulf with 135 showrooms. They have a good understanding of what the locals prefer. They have a vast range of collections that never fail to impress women. 
Malabar Gold and Diamonds 

Malabar Gold and Diamonds was established in 1993 in Kozhikode and Kerala. It has more than 260 stores spread across 10 countries. Spread out to India, Middle East and far east. They have a piece for every event, be it office wear, party wear or casual wear.  

Make the best choice to upgrade your look. You deserve it.

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Marriage is about your own love as much as it’s the union of two families. 

Celebrate your Big Day while you make memories for a lifetime. Legacy of Love Carried On with Wedding Jewellery

A woman is free to love and marry of her choosing. She is educated. She has goals in life. She was brought up traditionally. And when she marries, she decides what traditions to follow, what kind of bride she wants to be. She has respect for her family’s traditions while she goes on to make a legacy of her own

Our finest pieces in Jadau, Gold and Diamonds fit every bride’s own signature. Every piece is unique because every bride is special in her own way.

Poise. Power. Perfection.

When a modern woman falls in love, she falls hard. She owns it with pride and leaves no stone unturned to make it work. And her wedding day is a milestone.

Our trending designs are crafted for the contemporary woman. To support her signature style.

The Wedding Showcase 2021 brings together the finest Wedding Jewellery like earrings, bracelets, polki choker sets, neckpieces, rings, mang tika and more . . . waiting to be yours!

You May Like:- Leading Wedding Jewellery Brand in Kolkata

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