YEARS OF TRUST
The House of Sawansukha
Hailing from Bikaner in Rajasthan, The Sawansukha have been traditional diamond merchants for nearly 250 years. In Kolkata, the first seeds of business were sown by Shri Rupchand Sawansukha in the early 1970s, when the fledgling trade in wholesale diamonds was started from Lal-kothi in Burrabazar. In 1999, the first showroom was inaugurated on Little Russel Street in Kolkata.
TO BE OWNED WITH PRIDE AND LOVE BY EVERY FEMALE AND SPARKLE IN HER TREASURE BOX FOREVER
A BRIEF HISTORY
a journey spanning 3 centuries
Just 10 years after the Battle of Plassey Sawansukha Jewellers began building their jewellery empire in India adding a new dimension to conquest. Precious metals with hammered relief decoration and enameling, the incrustation of jade with patterns, with stem-work of gold and leaves and flowers in stones, were techniques that produced a treasure of designs.
By the 1970’s The Sawansukha influence reaches out from Rajasthan to Lal Kothi of Burrabazar, Kolkata. Dealing in wholesale diamonds.
Cut to the recent future and The first Sawansukha showroom was inaugurated on Little Russell Street in Kolkata in 1995.
Setting up the Flagship
The new century saw the rise of designer jewellery at Sawansukha aided with the entry of Siddharthaa Sawansukha. 2005 was also the year when the landmark Camac Street flagship store was launched.
This era saw the introduction of sleek and ultramodern styles where smooth geometry and brisk lines are of the essence. Sawansukha was now the to be destination for innovative jewellery designs. All this culminated with Sawansukha winning its first big award in 2005. The DTC Award for Best Stock & Best Range of Jewellery
International Fame & Recognition
In 2011, Sawansukha was the only designer from Eastern India honoured to design a special piece for the International Gemfields “Emeralds for Elephants” exhibition. In the same year Mr. Siddharthaa Sawansukha was selected as a top designer by the Federation of Indian Chambers of Commerce.
Soon Mr. Rupchand Sawansukha was acknowledged by Times group through their journal “Nifty spirits”- A book on the amazing success stories of 10 Kolkata based entrepreneurs.
coming of age
A presence in Oscars
With 4 showroom outlets and a wholesale business spanning across the globe, Sawansukha was now a brand to reckon with.
Supermodel Karolina Kurkova adorned diamond ear-cuffs made by Sawansukha Jewellers at the OSCARS view party in 2014.
This was also the year that Sawansukha was awarded multiple times in different forums including the prestigious “Leading Retailer of India Award” by UBM India.
FROM THE YOUNG ENTREPRENEUR TO THE YOUNG TURK
RASHTRIYA GAURAV AWARD
On the eve of celebrating India-UAE success story on 26th August 2017 at Palazzo Versace Dubai, Sawansukha Jewellers were selected under the “Gems & Jewellery” category for the “Leading Luxury Label”, in the GLOBE LUXURIÉ AWARDS 2017 (GLOBE LUXURIÉ DÉCODÉ 2017 – Redefining Luxury).
2017 was also the year when Siddhartha Sawansukha was awarded “The Young Turk” Designer at The Retail Jewellers Guild Award & “Rashtriya Gaurav Award” by Indian International Friendship Society.
The future of Gold is here
Launch of Sohna
Sohna by Sawansukha, an all gold exclusive showroom by Sawansukha Jewellers was launched spanning at an area of 6000 sq feet. For the intricately handcrafted jewelleries and exclusive design Sohna is the new jewellery den. Sohna is unique in a way that it is sealed with assurance and promises of fair price, purity, quality of gold, transparency in transaction, fashion, customization, no hidden policy on return and exchange of jewellery. Sawansukha Jewellers wants to create a new perspective towards gold jewellery. Thus the future of gold lies here at Sohna to enlighten the golden side of you.
Mr. Rupchand Sawansukha is the founder chairman of the company and a registered government valuer. As the Director of Sawansukha Jewellers at 65 years, he is responsible for an overall functioning of the organisation; Mr. Rupchand Sawansukha has experience of over 46 years in manufacturing and trading of jewellery.
Mr. Siddharthaa Sawansukha, Managing Director of SAWANSUKHA jewellers holds a Bachelor’s Degree in Gemology & Jewellery Design from the Gemological Institute of America (GIA, California). He is also a co-founder of the SAWANSUKHA Institute of Gemology & Jewellery Designing (SIG, Kolkata). By Introducing innovative and international design, promotion and service concepts, he achieved spectacular growth and carved out a special niche for Sawansukha in Bengal’s traditional jewellery market. He is also responsible for an overall functioning and controlling of the organisation.