Our Durgotsav Collection sizzled with a dab of Bollywood at Indian International Jewellery Week

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The highly decorated ambience, the stunning beautifully handcrafted idols of Durga Ma and the resonance of the drumbeats…the essence of Durga Puja which Sawansukha Jewellers has captured in their exquisite Durgotsav Collection.

Sawansukha’s Durgotsav Collection made an impact and stood out at the inaugural edition of Indian International Jewellery Week, 2010. The brand came into the spotlight with renowned models catching the attention of the audience when they wore the gorgeous designs of the brand and walked the ramp with style.

The collection was a mix of jadau, gold, antique and diamond ornament which portrayed the perfect blend of tradition and contemporary trend. This event was the perfect dais for the brand to promote their bewitching designs which are encrafted keeping contemporary Indian women in mind.

The event was made special by Sharmila Tagore with her graceful walk in a glitter of elaborately patterned diamonds and white gold set off against a black sequined sari.

After dazzling the ramp with the gorgeous collection of Sawansukha, she mentions Siddharthaa as “a wonderful designer”. The appreciation is well deserved for Siddhartha for he is the brain behind Sawansukha-a brand which is constantly creating and innovating new styles and avatar to make a woman feel confident and beautiful when she wears a Sawansukha!



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